Getting clear on why it exists and where it wins

The Reject Shop · Strategy Design, Facilitation · Retail

Helping one of Australia's best known discount retailers get clear on why it exists and where it wins.

The challenge

The Reject Shop has helped Australians save money for decades, but its market was shifting fast. Cost of living pressure was changing how people shopped, competitors were moving in, and years of strategy tweaks under different leaders had left the price and product offer harder for customers to read. The leadership team wanted to step back, agree on what The Reject Shop stands for, and build a strategy that would win back customers and lift performance.

What we did

We helped shape a strategy paper that gave the leadership team a shared, honest view of the business: how performance, strategy and customers had changed over time, and where the market was heading. We then designed and facilitated a strategic planning workshop with the leadership team. Using a “ways to win” framework, the team assessed where The Reject Shop was winning and losing against competitors across value, product, place, communication, systems, logistics and suppliers. From there, the team tested and refined its purpose and vision, explored strategic pillars and outcomes drawing on leading value retailers here and overseas, and worked through a clearer role for each part of the range, from everyday essentials to seasonal events and special buys.

The impact

The leadership team left aligned on a clear purpose, helping Australians save money every day, and a vision to be the country's biggest and most trusted discount variety store. They had a sharper view of where to compete and where to stop, and a Strategy on a Page framework to carry the work into action.

Deliverables

Strategy paper and current state analysis

Competitive “ways to win” assessment

Leadership strategy workshop design and facilitation

Purpose and vision

Strategic pillars and outcomes

Product and value positioning

Strategy on a Page framework

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