Narrative and Messaging

Core narrative, positioning and key messages that capture your purpose and set you apart.

We help you find the words for why your work matters. Your core narrative and key messages give everyone, from your CEO to your volunteers, a clear and consistent way to talk about what you do.

• Core narrative and positioning
• Key messages for each audience
• Tone of voice guidance

Services

• Strategic Planning and Design: We turn your vision, purpose, values and goals into a clear, actionable organisational strategy your team owns.
• Strategy Implementation: We embed your strategy into everyday operations, align your team and keep momentum so the plan moves the dial.
• Funding and Growth Strategy: Sustainable funding models, from grant and philanthropic strategy to earned revenue and growth planning.
• Board Strategy and Facilitation: Board strategy days, governance conversations and board development, so directors lead with clarity.
• Co-Design and Facilitation: Workshops, strategy sessions and community engagement that bring the right voices into the room.
• Communication Strategy: Communication strategies that cut through the noise and reach the audiences that matter to you.
• Narrative and Messaging: Core narrative, positioning and key messages that capture your purpose and set you apart.
• Brand and Visual Design: From identity to collateral, design that is credible, distinctive and true to your purpose.
• Content and Communication Support: Ongoing copywriting, social media, content and campaign support that keeps your message consistent.
• Stakeholder and Partner Engagement: Pitch materials, partner presentations and engagement plans that win support from funders, government and community.
• Impact Framework Design: Outcomes, indicators and a clear theory of change, so you know what you are working towards.
• Impact Measurement and Evaluation: Quantitative and qualitative research that gives you an honest picture of what is working.
• Market Intelligence and Analysis: Market, demand and growth analysis that shows where need is rising and where you are best placed to respond.
• Interactive Dashboards and Evidence Maps: Custom, explorable dashboards that bring your data, evidence and gaps into one clear view for boards and teams.
• Data and Insights Strategy: Practical systems for collecting, managing and using data, so evidence informs every decision you make.

Case studies

• Monash University: Building resilient communities, and proving it
• Libraries ACT: A new chapter for Canberra's libraries, written with the community
• Bayside City Council: Shifting a whole organisation from outputs to impact
• Cancer Council South Australia: A clear strategy to carry a century of impact forward
• Afford Disability: Three years turning strategy into reality, with people with disability at the centre
• Fire to Flourish: Turning complex ideas into a story people can see
• NDIS providers: Finding where the NDIS opportunity really sits
• Bush Heritage Australia: A clearer digital story for some of the country’s most important landscapes
• Interact Australia: Proving the difference, in a way everyone can answer
• beyondblue: Rethinking workplace wellbeing, one leader's story at a time
• Indigenous Business Australia: An impact framework that helped secure $150 million for self-determination
• City of Greater Dandenong: A people-centred strategy, co-designed by the people who deliver it
• Snap Send Solve: One shared purpose, three pillars and a roadmap to take a homegrown app from local favourite to global platform.
• Cathy Freeman Foundation: A sharper story and a stronger funding base to close the education gap
• Philanthropy Australia: Turning a strategy about engagement into the way a team works
• Collaboration for Impact: Telling the story of systems change
• Orygen: A national youth mental health brand, launched on deadline
• MONA: A ticketing platform built for the arts, not the ferry
• Alannah & Madeline Foundation: Eight websites, one connected story
• The Reject Shop: Getting clear on why it exists and where it wins
• PrimeSafe Victoria: A board and executive, realigned around a clear strategy